HOSPITALITY DESIGN

Paulie's
Shoreditch

THE BRIEF

1980s Brooklyn. Transported. Not translated

THE RESPONSE

Paulie’s is a New York-style pizza slice shop on a Shoreditch backstreet — a concept-driven interior design and brand brief rooted in the hole-in-the-wall joints of the Big Apple and the basement rec rooms of 1980s Brooklyn.

Paulie's Shoreditch
Paulie's Shoreditch
Paulie's Shoreditch
Paulie's Shoreditch
Paulie's Shoreditch

THE BRIEF

Every detail earns its place.

The space divides into two clear zones — the counter up front and the dining room behind — connected by a walnut-panelled corridor carrying you from the street into the amber warmth of the rec room beyond. A long amber tile-topped counter with chrome stools for solo diners; chrome-edged Formica tables with worn school chairs and dark leather banquettes behind. Everything has a job. Nothing is extraneous.

The material-led palette applied to a different set of references. The amber glazed counter tiles are the room’s centrepiece: warm, glossy, specific. The walnut panelling is the rec room made real — the wood-grain wall that every American basement of a certain era had, rendered in planks that glow under the amber wall lights. The school chairs — metal-legged, plywood-seated, authentically battered — were sourced rather than specified, chosen because they already looked like they’d been there for thirty years.

Tiffany-style pendant lamps — amber and honey-toned, on long drops over the counter and window bar — throw the specific quality of light that exists in every New York pizza joint at nine on a weekday evening: warm, low, slightly conspiratorial. Track lighting keeps the menu board readable without competing. The orange wall sconces do nothing useful at all, and are perfect for exactly that reason.

The gilt-framed landscape paintings above the counter are the room’s most knowing detail — cheap oil landscapes in heavy frames, the kind that end up on rec room walls not because anyone chose them but because they were there. Here, they were chosen deliberately. Which makes them funnier and more accurate at the same time.

“”In a Shoreditch landscape saturated with self-conscious cool, Paulie’s simply does not care. That, as it turns out, is the coolest possible position.”

Day Studio on Paulie's