Bread Ahead, Chelsea

We created two environments for this popular bakery brand, a pop up disused store in Mayfair and a permanent location in London’s Soho. Using bold, simple colour schemes allowed the contrasting tones of all earthy tones of the all natural, produce to take centre stage. On Beak Street, a brass bar with hexagonal edges and a pretty turquoise call to mind a vintage jewellery box. In the Mayfair Christmas pop up, we contrasted a black lounge with wintry, snow white seated table area, which delivered high impact without a complex project build or investment.